Data-driven research insights into Korean consumer behavior, cultural trends, and market dynamics.
The 30th Busan International Film Festival (BIFF) in 2025 is a global film festival that highlights the solidarity of Asian cinema, the revival of Korean cinema, and its crossroads with world cinema. With the newly established Busan Award and special programs, it will serve as a meaningful stage to capture industry changes and cultural trends.
Here's my review of the 2024 G-STAR game show, held annually in Busan. The most striking aspect of this year's event was that the games with large booths were mostly animation-based. It was particularly shocking that NCSoft, which showcased the realistic MMORPG TL in 2023, did not even have a booth in the B2C section this year. It felt like animation-based action RPGs and shooting games received more attention compared to realistic RPGs. The organizers promoted the 2024 event as the best in its
CJ ENM's strategic utilization of both broadcast and OTT platforms exemplifies a modern approach to content distribution that capitalizes on the evolving consumption habits of today's viewers. In a media landscape where the distinction between traditional TV and streaming services is increasingly blurred, CJ ENM has adeptly navigated these changes to bolster its market presence.Harmonizing Broadcast and OTT PlatformsCJ ENM's integration strategy between TV and OTT platforms is commendable. As no
In recent years, the world of entertainment has witnessed a fascinating trend: the rise in remakes of Korean TV series and movies in various countries. Korean dramas have long captivated audiences in Asia, but what's noteworthy is the growing demand beyond Asian borders. Countries like Thailand, the Philippines, India, and even the United States have shown a keen interest in adapting popular Korean dramas and films to suit their local audiences. This surge in requests for remakes signifies the w
The Ever-Changing Landscape of OTT PlatformsThe OTT market is one of the most fiercely competitive landscapes, with Netflix maintaining its top position. However, because of the market's nature—where users often switch platforms based on content—the future is anything but predictable. Coupang Play's Rapid Ascent Through Sports ContentAmong the contenders, Coupang Play stands out as a potential disruptor. As of August 2023, this emerging platform is hot on the heels of Netflix, especially in term
Since the late 1980s, the #Independent #movie #industry in #Korea has grown in prominence. Furthermore, the experimental allure of independent #moviemakers stands out with its various options for movie #aficionados worldwide and offers more than just new doses of inventiveness to mainstream audiences. That is why we are #researching the #top independent movies of #2022 in South Korea! No. 1 Even if This Love Disappears from the World Tonight ~ Japan2022 ~ 2h 1m: Drama | RomanceSynopsis: Toru Ka
We are almost at the end of 2022! And what better way to prepare us for the next year than to take a step back and look at the highlights of 2021? Due to the COVID-19 pandemic, the movie industry definitely took a hit. But its resurgence was bigger than ever and across various movie genres. Let's take a look at the genres for which most movies were made and released in South Korea. From the chart above, the drama genre dominated the movie bucket by releasing 76 movies (28.8%). Animation and ac
Direct Research Korea had a vibrant third day with several engaging discussions with emerging and renowned film directors in Korea. The day ended with getting a home cooked Indian meal! A warm message from DRK to all its viewers - Stay Fit!
#biff #busaninternationalfilmfestival #film #filmfestival #filmfestivals #filmfest #busan #director #producers #korea #future #marketresearch #asiacontentawards #research #development
The online cinema service, also known as OTT (Over-The-Top) service, has become increasingly popular and widely used in Korea as a result of the increasing demand for smart devices. The people can use the service whenever they are free and wherever they are. Since they do not need to visit a movie theatre, they can also prevent themselves from being infected by the coronavirus. In the annual report of the Korean Film Council (KOFIC), it was mentioned that the OTT services generated the revenue f
In 2019, the Korea Film Council (KOFIC) determined that the Korean film market was $5 billion. In the report, it was mentioned that there were over 226 million moviegoers, surpassing the 200 million mark set before. The IHS Market, during this year, published that the South Korean customers watched about 4.37 films per capita that were included in the world's highest ranks. Meanwhile, there were about 3.51 films in the United States. The Screen Australia, in 2019, described the world list of fil
The movie market in Korea is slow but we start seeing more local and foreign movies are coming to the theater in the second half. How about you #mrx and #marketing folks?
We are passing one of the longest summers in our history. After a recent storm, the temperature is cooling down and the fall season is just around the corner. This time, we have asked “what movie wakes your romance? ; good movie for both single and coupled”. Sample size n=20,000. Thanks to Tillion panel for the resource.Classic becomes the legendary Korean romance movie in 2000s while About time is a western movie appealed to the many Korean in 2010s. The movies have the common elements in timi